The one real difference
Strip away the jargon and life insurance comes in two shapes. Term covers you for a set number of years. Permanent covers you for your whole life. Almost every other difference — price, cash value, complexity — flows from that single fact.
So the useful question isn’t “which is better?” It’s “for how long do the people I love need to be caught if I fall?” If the answer is “until the mortgage is gone and the kids are grown,” that’s a window — and term fits windows. If the answer is “forever,” that’s permanent’s job.
How term life works
You choose a term — commonly 10, 20, or 30 years — and a coverage amount. Your premium stays level for that whole period. If you pass away during the term, your beneficiary receives the coverage amount, tax-free. If you outlive the term, the coverage simply ends.
Because it’s temporary, term buys the most coverage per dollar — which is exactly what a young family protecting an income usually needs. It’s the workhorse of life insurance, and for most people it’s the right first answer.
Rule of thumb: match the term to the risk. A 25-year mortgage and a newborn point toward a longer term; a 5-year window points shorter.
How permanent life works
Permanent coverage — whole life or universal life — never expires as long as premiums are paid. It also builds cash value over time, which you can borrow against while you’re alive.
That permanence and cash value cost more — often several times the premium of term for the same coverage. It earns its place when the need genuinely never ends: a lifelong dependant, estate-planning goals, or leaving a guaranteed legacy.
What each costs
Illustrative monthly premiums for a healthy 35-year-old non-smoker, $500,000 of coverage — real numbers depend on your health and the insurer:
The gap is the point, not a catch: you’re paying for lifetime coverage plus a savings component, versus temporary pure protection. Talk it through with a licensed advisor →
Which one fits you
Many people land on a blend — a large term policy for the high-need years, plus a smaller permanent policy for the needs that never end. There’s no prize for buying the most expensive option; there’s only the right fit.
Can you switch later?
Often, yes. Many term policies include a conversion privilege — the right to turn term into permanent without a new medical exam, within a set window. It’s one of the most valuable and overlooked features, because it lets you start affordable and keep the door open.
See your own numbers
Start with the plain-English guides — no email wall, no pressure.
Compare my rateSources
- Canadian Life and Health Insurance Association (CLHIA) — consumer guides to life insurance types.
- Financial Services Regulatory Authority of Ontario (FSRA) — life agent licensing and conduct.
- CompuLife — real-time comparative premium data across Canadian insurers.