Guides & resources
Everything we’ve written about life insurance.
Plain-English guides, reviewed by a licensed advisor. Filter by what you’re trying to figure out.
Featured pillar · Choosing coverage
Term vs permanent life insurance: the honest comparison
The one real difference, what each costs, and a plain way to tell which fits the life you’re protecting.
Read the guideChoosing
Term vs permanent life insurance
The real trade-off in plain terms.
Pillar guide · 9 minHow it works
How much life insurance do you need?
A grounded, four-number method.
Guide · calculatorChoosing
What critical-illness cover pays for
Conditions, waiting periods, and how it pairs with life.
Guide · 6 minNews
Canada’s life rates held steady in 2026
What flat premiums mean for buyers.
News · 4 minHow it works
Can you convert a term policy later?
How conversion privileges work, and why they matter.
Tool · 5 minCost & rates
What life insurance actually costs
Illustrative premiums and what moves them.
Table · 5 min