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Guides & resources

Everything we’ve written about life insurance.

Plain-English guides, reviewed by a licensed advisor. Filter by what you’re trying to figure out.

Featured pillar · Choosing coverage

Term vs permanent life insurance: the honest comparison

The one real difference, what each costs, and a plain way to tell which fits the life you’re protecting.

Read the guide
Choosing

Term vs permanent life insurance

The real trade-off in plain terms.

Pillar guide · 9 min
How it works

How much life insurance do you need?

A grounded, four-number method.

Guide · calculator
Choosing

What critical-illness cover pays for

Conditions, waiting periods, and how it pairs with life.

Guide · 6 min
News

Canada’s life rates held steady in 2026

What flat premiums mean for buyers.

News · 4 min
How it works

Can you convert a term policy later?

How conversion privileges work, and why they matter.

Tool · 5 min
Cost & rates

What life insurance actually costs

Illustrative premiums and what moves them.

Table · 5 min
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